Waiakea Hawaiian Volcanic Water, the bottled water brand that boasts superior nutritional content as well as several socially responsible initiatives, has seen an incredible 5,000 percent growth in the three short years of its existence. The brand’s enormous success is a testament to changing consumer attitudes and the shift in priorities toward ethical and environmental issues.
Waiakea water, which is derived from the Waiakea Springs in Hawaii, is a completely sustainable water source because of the region’s high levels of rainfall. As the water flows down long stretches of volcanic rock and into the springs, it picks up an unusually high level of nutrients along the way.
The water also picks up high levels of important electrolytes. This filtration process gives the water its unique taste that consumers love. Learn more about Waiakea Water: http://www.organicauthority.com/Waiakea-Water-Redefines-Sustainable
When Emmons discovered this water, it was while he was on a family vacation in Hawaii. The water’s sustainability and unique nutritional content caught his attention and he quickly bottled the product, launching Waiakea Hawaiian Volcanic Water in 2012.
The company is now worth $10 million and continues to expand across the globe. According to Baby Boomster, thousands of stores across the United States sell Waiakaea Water. The demand for this product is so high that Emmons is opening up a new manufacturing facility in Hawaii.
Part of the appeal of the brand is its socially responsible approach. For instance, in an age where the plastic water bottle industry is receiving much criticism for its negative impacts on the environment, Emmons created a manufacturing process that is certified CarbonNeutral®. This is the first water bottle brand to earn such a title.
Additionally, Waiakea Water works with Pump Aid, a charitable organization, to deliver 650 liters of clean drinking water to impoverished villages across the world for every 1 liter of water purchased by consumers.
Needless to say, it is this ethical edge that has given the brand much of its success. The company continues to grow each month thanks to Emmons’ ability to revolutionize the bottled water industry forever.