José Borghi – Shining Star of Brazilian Advertising World

José Borghi is the name to reckon with in the business of publicity and advertising, and his career spanning over 25 years has seen him achieving some remarkable milestones. These achievements include getting prestigious prizes like ‘Most Awarded Copywriter’ by the Archive Magazine (1999), bagging 15 awards in Abril Awards, 13 Lions in Cannes, 11 Awards in New York Festival, 7 Awards in London Festival, 10 Awards in Clio and 10 Awards in One Show.

After completing his bachelor’s in Publicity and Advertising from PUC-Campinas, one of the most prestigious institutions in Brasil, Jose started his career by joining Standard Ogilvy in 1989. Going forward he worked with various marketing and advertising agencies, such as Talent, DM9/DDB and FCB. While working for these Ad agencies, he developed close relationship with other marketing talent, Erh Ray, with whom he worked on numerous benchmark and highly successful local and international projects, including for Parmalats, Mamiferos, Carlinhos, Honda, Volvo, Philips, Electrolux, Journal Da Tarde, Microsoft, and many others.

In 2001, due to his experience and chain of accomplishments in the field of marketing, publicity and advertising, he was given the position of President as well as Creative Director at Leo Burnett. During his tenure at Leo Burnett, he strategically handled various important projects, including that of Bank Boston and Frescarini. His Brazilian advertising campaign for Fiat during the same time helped Fiat become the market leader in Brazil, for the first time ever, and helped the company increase their sales and revenue manifolds.

Soon after, José Borghi along with Erh Ray, founded BorghiErh Creative Intelligence agency, which in 2006 merged with internationally acclaimed advertising agency Lowe, where Jose Borghi assumed the position of company’s CEO. In 2012, he was awarded exclusive chairmanship of Borghi/Lowe, which is now rebranded as Mullen Lowe, due to the recent merge of the company with US Ad Agency Mullen. Currently, José Borghi is the co-CEO of the MullenLowe Brasil Group along with Andre Gomes.

Many of his advertising campaigns have become case studies, which are being followed to help the new generation advertising professionals develop innovative campaigns and understand the dynamics of ever evolving advertising world.